Capitol Couture on Tyron.tv

Capitol Couture: The Hunger Games creates an elaborate mash-up fashion site

At first glance, Capitol Couture looks like a new competitor to Vogue.   It’s a high-fashion magazine site with glossy cover features, designer profiles and sections for beauty and culture.

A closer look reveals that the website is actually an elaborate marketing exercise for the upcoming film from the Hunger Games franchise, Mockingjay.

The project is interesting because it is a mashup of fictional and real world design.

Features on the story’s heroine Katniss Everdeen and propaganda for the fictional districts are seamlessly blended with articles on real artists like Maiko Takeda and Lucy McRae.

It’s the first time I’ve seen a movie franchise create a channel for real world design talent, rather than simply promoting their latest release.  Kudos for giving credit to the designers and artists who have influenced the look of the film.

Visit the Capitol Couture site

It’s the first time I’ve seen a movie franchise create a channel for real world design talent, rather than simply promoting their latest release.

Capitol Couture on Tyron.tv

Lucy McRae on Tyron.tv

Maiko Takeda on Tyron.tv

Lucy McRae on Tyron.tv

Panem Propaganda on Tyron.tv

Finnick Odair on Tyron.tv

Katniss Everdeen on Tyron.tv